Off page SEO refers to techniques that are being used in order to improve the ranking of a web page in a certain search engine result page (SERP). A lot of people think that off page SEO is all about link building, which is one of its focal points, but it doesn’t stop there, it is so much more than that. In general, off page SEO has to do with promotion methods that go well beyond website design, for the sole purpose of popping up much more frequently in search results, thus creating relevant and desired traffic. Off page SEO or Off site SEO refers to actions that are taken outside of your website’s boundaries.

Optimizing for off page ranking factors involves an improvement in the search engine and user perception, simultaneously - of the given website’s popularity, credibility, authority, relevance. This effect is accomplished by other credible sources on the internet (websites, organizations, people, etc.) linking with your website and in effect vouching for the quality of the service/product you are offering on that site.

Optimizing for off page ranking factors involves an improvement in the search engine and user perception, simultaneously - of the given website’s popularity, credibility, authority, relevance. This effect is accomplished by other credible sources on the internet (websites, organizations, people, etc.) linking with your website and in effect vouching for the quality of the service/product you are offering on that site.

about

Why is it so important?

A web site that is high quality and useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, Instagram likes, etc.) and it is more likely to be bookmarked and shared among communities of like-minded users residing all around the world. The top 3 benefits of having an Off Page SEO optimization include:
Increase in rankings – The website will rank higher in the SERPs and this also means more traffic
Rank increase on PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. The system that had been invented by the Google
founders themselves (Larry Page and Sergey Brin) and one of the reasons that Google was so successful in presenting the most relevant results to the searcher. Page rank today is only one
out of the 250 factors that is being used by Google to rank websites.
Local SEO offers the highest conversion percentage among all of the local advertising channels
Smartphone users are growing in number
Excellent ROI (return on investment)
Only 20% of the people are still reading traditional newspapers, everyone else is on the internet.

Off Page SEO Features

Local Listings
Article Submissions
Info Graphics
Thematic Links (Theme based links from high PR sites)
Video Submissions (if client provides video)

Document Sharing (PDF and PPT)
Blog Creation
Profile Links
Social Bookmarking
Classified Submissions
Image Sharing

Blog Comments
Forum Profile
Forum Posting
Link Syndication
Guest Posts